“Social media gives artists publicity that enable us to show our art to people around the world – which is pretty incredible if you think about it,” says Chaisson. Social media — Facebook, LinkedIN, Instagram — has opened a world of possibilities for us to forge new relationships, connect with others and build relationships with people who have common interests. You should plan to mix up your content by posting images of your art, videos. I hope that through social media I can find other artists with advice, or connections to a gallery looking to show what I have to offer. They are determined, knowledgable and brings a lot of energy to a project. Individuals can subscribe to your blog and receive emails when new information is added. How do I keep marketing my work as an artist when my job is on hold? Since 1984, we have been promoting artists in our New York gallery. Lori McNee: Show Your Personality If you were to ask any artist about the power of social media marketing, it should be painter and Huffington Post #TwitterPowerhouse Lori McNee. Thanks to globalization, advancements in technology, and a variety of other factors, we live in a world that is more connected than ever before. By participating in online groups, hashtag conversations, direct messaging and online events, we are able to connect and interact globally. On a related note, a huge piece of social media marketing for musicians is authenticity. Thanks to the emergence of visually led networks and snackable video content, social media marketing for artists is becoming increasingly relevant. Whether you’re networking with a new contact, applying for a particular project, or submitting your work for an art competition, it’s important to have a place where you can direct people to see some of your work. As a small business owner I don’t have a lot of resources to allocate to digital marketing but after consulting with We respect your privacy as well as your inbox! Your email address will not be published. We understand the art of social media especially when it comes to sharing your unique story. I have seen a major growth in followers from implementing their advice and would recommend them to businesses looking for some help in digital marketing! Designed by The Social Media Artist | Powered by WordPress. They are controlled by the platform. The Social Media Artist's advice helps me create strategies for producing effective and engaging online content that drums up engagement from our followers! By Meredith Wolting: Meredith is a graphic designer and content creator at The Social Media Artist. The transactions usually happen down-the-road, once you’ve had an opportunity to bond with people. Your audience is any group of people who follow you. It doesn’t look like it’s going to be changing Marketing resources for artists: how to communicate about art, artistic practice and artists on paper, online and in person to art collectors, galleries and the public Many artists struggle with finding the right words to market themselves. But how do you get people to know, like and trust you online? As you know, Instagram, Facebook and Twitter are the 3 main networks, with approximately 2 billion, 777 million users collectively. She is a freelance artist who works throughout Toronto, designing sets, props, and costumes... It’s no secret that many of us are working from home as a result of these unprecedented times. In any industry, people typically buy from those they know, like and trust. Other than the obvious, a strong wifi connection – what else can you do to make your work from home routine work for you? Instead of letting social media bleed your time, a Thanks to the emergence of visually led networks and snackable video content, social media marketing for artists is becoming increasingly relevant. Social media is one tool you will want to utilize to promote your artwork and art business. You’ve come to the right place. Creating a posting calendar will help you determine exactly how much content you need to create, as well as what kind. By keeping an updated art page, interacting in groups, posting regularly to your chosen social media platforms, and even advertising, you will steadily build a following on social media. " The Social Media Artist guided me through a best-practices plan for the often-intimidating digital marketing world. ArtStation is a must for 2D and 3D artists (Image credit: Artstation)Launched in 2014, ArtStation may not have changed a great deal over the years. Social media marketing for music artists Once you have optimized your profile, it will be now time to grow your page. By keeping an updated art page, interacting in groups, posting regularly to your chosen social media platforms, and even advertising, you will steadily build a following on social media. build a business online around your passion, Empowering Artists to Build Stronger Brands and Sell More Art Online, 7 Things to Consider When Creating an Artist Logo, 6 Reasons Why You Need a Logo for Your Art Business, How to Setup a Mailchimp Account for Building Your List, What To Do If Your Artwork Has Been Stolen, Social Media Graphics Sizing Recommendations, How to Improve Engagement and Reach on Facebook & Instagram, How to Create A Facebook Shop to Sell Your Art. Based on my research, I’ve found that two social media channels seem to work best for artists. ", ~ Jessica Correa, Founder of Random Acts of Green, "The Social Media Artist guided me through a best-practices plan for the often-intimidating digital marketing world. You will want to encourage them to visit your website and join your mailing list whenever possible. The real treat, though, is the two amazing artists that joined me for a Q and A about social media marketing and how to achieve DIY success. Social media is where most of your marketing activity will occur. Rather than just post promo after promo, it also pays to connect to your followers on a more personal level. Now, I want to cover some basic strategies that should be considered in all your social media activities. Stay up to date on the latest information, trends and trainings to help take your art business to the next level! A smart social media strategy can change your art business and allow you to do what you love – create, all while earning a living and thriving. We can help you create a social media marketing strategy that’ll leave you calm and collected, and your creative business poised for success. Social media marketing for artists is similar but, in other ways, entirely different from how other businesses market on social media platforms. Now in order to gain traction on Facebook, you need invest in their advertising. The Social Media Artist has helped me in so many ways, and I would highly recommend them to anyone looking to master the impact of their social media. The has been an uptick in monthly active users on Tik Tok since the quarantine. As you know, Instagram, Facebook and Twitter are the 3 main networks, with approximately 2 billion, 777 million users collectively. ArtBugle is a trademark of. Social media is an exceptionally powerful marketing tool for artists. They are also incredibly creative and warm and really care about your success! Musicians and artists all have to dedicate more time in growing their social media platforms. The world we are currently living in is heavily influenced by social media and the internet. They are fun to work with, warm-hearted, and willing to go above and beyond to help provide guidance, support, and tips. We are a team of equal part artists and equal part marketers. The Rise of Tik Tok in the Age of Quarantine, 8 Ways to Market Yourself as an Artist During a Pandemic, Best practices for Working From Home (WFH). Social media marketing for a personal brand can feel like a full-time job. Below are the services we offer to our clients: " As an actor, it's incredibly challenging and yet so important to stay on top of changing trends in social media; and to refine my networking and branding skills. Mailchimp is free for up to 2,000 subscribers, so it’s one many artists start with. Your email address will not be published. I never recommend over sending to your list, but it is a great way to stay in touch on a monthly basis or as news in your business develops. Video marketing is an increasingly important part of any business strategy—and it should be on your radar. Your brand can also convey personality and emotion. And that audience you built there, is not really “your” audience. A low-hanging way to do just that is to post content that takes your followers behind the scenes. They are also incredibly creative and warm and really care about your success! So, you may be asking “why should I focus my marketing efforts so much on social media”? Then, your social media strategy becomes using social media to drive traffic to your website and to build your email list. For example, a few years back we were able to post on our Facebook pages and all our page followers would see our posts. But, posting frequently doesn’t mean overdoing it. That’s a lot of people, and a lot of noise. In the group, we dive deeper into topics and strategies for Internet Marketing. JOIN THOUSANDS OF ARTISTS + CREATIVES USING THIS SOCIAL MEDIA MARKETING COURSE TO BUILD AN EFFECTIVE 30-DAY SOCIAL MEDIA PLAN AND GAIN MORE VISIBILITY FOR YOUR BRAND ONLINE! Once an account is created, it requires the same attention as any IRL relationship. Fill in the form below and let us know how we can help. When that time comes, you will likely make art sales online… on your website, Etsy shop or on-demand art store; or you’ll make the sale in person! You’re commenting, engaging with your audience, and sharing on top of all the other things you have to do. There are two main platforms that I recommend using to build your following… your own website/blog and a mailing list. Join our mailing list to stay informed. You should plan out what you want to post where. Facebook is the most popular platform used by collectors, and a common way they keep in touch with the artists that they love. Now, Facebook… in their effort to provide “meaningful” content to people’s feeds started massively throttling how much of our posts show up in our follower’s feeds. I’m using social media as a networking device, but don’t necessarily use it as a direct market for my artwork. By making time for simply being present with your audience as artists on social media, you can gain new advocates for one’s practice, cultivate a loyal following, and … Many artists use their YouTube channels to create lucrative businesses teaching people how to draw or create viral photography tutorials that serve to get their name in the media, which can then transform into more clients or lead to sponsorships. As a small business owner I don’t have a lot of resources to allocate to digital marketing but after consulting with The Social Media Artist team, I am comfortable executing her practical plan. More than just web design - social media marketing for artists included In addition to our website design services, we'll also help you market your site. The recommended frequency in which you post depends on several factors such as which channel you are using, how quickly you can cultivate content and insights you gather as you grow. Just make sure you use the same text and color scheme always for your logo. Contrary to what you may have heard or thought, social media is NOT where you will sell your art. Many people and businesses are learning up-to-date social media marketing techniques from successful … What is Social Media Marketing? As musicians and artists, we all want the maximum exposure for our work, and we know social media is the #1 (free) way of getting our creations in front of people. We have our own social media feeds Social media is designed to hold our attention and can lead to unhealthy comparison, decreased productivity, and inauthentic art. 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