Kannauj’s perfumes were famous among Mughal Emperors who ruled India for … “It reminds me of my country.”. A city in Uttar Pradesh, however, turned this sweet smell of earth into a business. A typical 100-pound batch of petals takes six or seven hours to distill. The perfumers of Kannauj even capture the scent of the rain – petrichor – from the soil. ‘Kannauj Perfume’ received a Geographic Indication (GI) tag in 2014, which formally identifies the traditional attar-making process as indigenous to this town.Another modern trapping is the Fragrance and Flavour Development Centre (FFDC) set up by the Government of India in 1991 to promote the industry. On the day I visited, though, the distillers were brewing the only attar that doesn’t come from a plant, shoveling the Siyarams’ clay disks into the copper pots before pouring in the water and hammering on the tops. The sight of raindrops falling after a long summer is really beautiful, and the most beautiful things about the first rain are the ‘fragrance’ of that rain when it first hits the ground. But it was entirely appealing: warm, organic, mineral-rich. For the past decade or so, the industry has survived in part on attar’s popularity as a fragrance for tobacco products. Ocean rain smells briny like Maine clam flats on a falling tide. This scent has many names — petrichor, mitti, geosmine — and Kannuaj is the only place in the world that I have found that extracts it naturally. The scent is used in shampoos and bath soaps also. You can change your preferences any time in your Privacy Settings. I was excited to try the scent of petrichor after everything I had read about it, and to my delight it really does smell like fresh soil after a rain, or even the hot cobbled streets of Paris in the summer after a summer rain, very soothing. Read our Cookie Policy. Most of the villagers there are connected to fragrance in one way or another—from sinewy craftsmen who steam petals over wood fires in hulking copper pots to mothers who roll incense sticks in the shade while their toddlers nap on colorful mats nearby. Send me exclusive offers, unique gift ideas, and personalized tips for shopping and selling on Etsy. Kannauj perfume has a long historical background . It’s a natural extract made from only one lake in Kannauj India. Extracted from parched clay and distilled with ancient techniques, it is known as mitti attar—Earth’s perfume. S Md Ayub Md Yaqub Perfumers, Mumbai. In modern times, Kannauj is also the name of a political district—a sprawling home to more than 1.5 million people. Soul De India By Kannauj - Attars of India ( Mitti Attar - Petrichor) Ok , We are going to be little Emotional here.Œæ After Sniffing dozens of so called Soil Scents , Earth Scents , Petrichor Scents and so on.Œæ When we first Sniffed this ,Œæit was Instant Teleportation to the childhood , … A summer storm in a bottle! It is a well-known fact that it does not rain gracefully in India. Welcome to nur.studio This is the same as our original Petrichor Scented oil, but in a 1 gram size I love this scent. Then and now, Kannauj was the place to fetch the fine scents—jasmine oils, rose waters, the roots of grasses called vetiver, with a bouquet cooling to the nose. A content-looking herd of water buffalo lounged in the shade of a pair of massive Indian lilac trees that separated the homes from the perfume-making. Long before two Australian mineralogists, Isabel Joy Bear and Richard Grenfell Thomas, discovered the chemistry behind the heady smell and named it ‘petrichor’. You've already signed up for some newsletters, but you haven't confirmed your address. I was thrilled to learn that not only were the villagers still making the mitti attar, but I could see the process for myself if I could make it to Kannauj on the eve of the monsoons. Etsy uses cookies and similar technologies to give you a better experience, enabling things like: Detailed information can be found in Etsy’s Cookies & Similar Technologies Policy and our Privacy Policy. Every storm blows in on a scent, or leaves one behind. There are many perfumes that smell earthy, like Terre D’Hermes and Chanel Sycomore. Do You Love Scent Of The Rain ?? Some of these disks, called khapra, ended up at a perfumer named Munna Lal Sons & Co., which we visited next after following narrow, winding roads back through the old city of Kannauj. Pathak told me his grandfather Munna Lal had made the rain fragrance ever since opening for business in 1911; Lal taught the techniques to Pathak’s father, who taught them to him. Yes! Indian villagers have found a way to bottle the fragrance of monsoons. Rain is one of the most beautiful gifts given to us by Mother Nature. hAhhhhdhh hhhhbhhhyh hhOrganicPerfumeGirl. Etsy sellers promote their items through our paid advertising platform. Each generation had built part of the eclectic complex where the extended family also lived in a row of well-appointed white houses. Kannauj, a sleepy town near Agra in UP, is the epicenter of traditional attar (perfume) making. Twiggy trees called gul-hina were blooming too, their tiny flowers clustered into points of white flame. It depends on the type of storm, the part of the world where it falls, and the subjective memory of the nose behind the sniff. I’m only passing through Unnao on my way to Kannauj, a Yadav family stronghold since 1999, but my concerns are completely unpolitical. The practice of extracting natural perfume oils or attars from flowers, herbs … But just in case, I tracked down Shakti Vinay Shulka, the director of India’s Fragrance & Flavour Development Centre, a government agency that supports the local essential-oil industry. Almost every person loves the rainy season; I am sure all of us love especially the first rain of the summer season. A ... perfume or air purifier in the very city of Kannauj. There was a problem subscribing you to this newsletter. However, petrichor is universally loved by people. Kannauj, a city in Uttar Pradesh, on banks of river Ganga is known as the Perfume capital of India and the Grasse of the East. For me ‘green’ scents – more precisely green chypres – come closest, somewhat tart (in the metallic sense) and yet fresh but … 5 out of 5 stars (28) 28 reviews $ 10.80. The major components in turpentine and resin, terpenes also put the essence in essential oils. The most popular color? "fleurdodd on Sep 23, 2016 I love this scent. From shop AshworthOud. Looks like you already have an account! There was no artificial lighting, no industrial machinery, no trace of modernity. Aromazeia Mitti Attar Fragrance The Scent Of Rain Kannauj -10 ml: Amazon.in: Beauty ... Parag Fragrances Mitti Petrichor Pocket Attar Perfume 18ml (Made From Attars For Long Staying on Clothes) Easy To Use and Carry in Pocket and Purse 3.3 out of 5 stars 7. ... as a perfume. Colorful one-person Hindu temples were tucked here and there to honor gods. But just from the function, I tracked down Shakti Vinay Shulka, the director of India’s Fragrance & Flavour Progress Centre, a govt agency that supports the nearby essential-oil field. Submit a letter to the editor or write to letters@theatlantic.com. “Clean but funky,” Thomas Wolfe called the exquisite scent of the American South. 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