As with any marketing plan, if you don’t know who your audience is, then your content won’t help you reach the goal’s you’ve established in step 1. ... For content marketing, typical KPIs are through your analytics platform and track page visits, bounce rate, time on page, organic traffic, and conversions. The marketing plan template as Word file can be downloaded here. Whether you work to personalize your messaging or just want to do something out of the ordinary with your content story, it’s essential that you keep your audience in mind when developing content ideas. The content marketing examples above provide some excellent inspiration for the modern marketer that’s eager to do more with their content. Content marketing is no longer an option—a good strategy is essential to compete in the market. Marketing Plan Templates; Marketing Plan Templates in PDF; In the online era, content really matters in marketing any kind of business. A content marketing plan is an art and business that needs to be mastered. Marketing Plan Template: 8 Sections You Should Have. Our template for content marketing provides an excellent roadmap for content agencies or teams. 6 Examples of a Marketing Plan. The results speak for themselves: Buffer is a highly recognized and trusted brand, with almost 400,000 users, and around a million followers across multiple social media sites. This is clear from the sheer volume of content being produced by marketers, with over two-thirds of businesses (67%) creating more content, than they did in the previous year. Content marketing is one of the most effective ways to gain more leads and customers. Too robust or extensive for you current marketing team. Every content marketing plan must be well structured and with the correct amount of information towards conversions. In a video that spans a few minutes, for example, everything you want to convey to the viewers can be expressed. View a sample business plan from our free business plan library. The popularity of content marketing has soared in recent years. To illustrate your points for your audience, use graphics such as tables, Gantt charts, timelines, and more. But there's one problem: content marketing is a lot of work. A Content Marketing Plan is your foundation to successfully achieving your Content Marketing goals. Make sure each of your content ideas adds value, educate and engage your audience. If you are looking to learn more about Content Marketing, you can enroll for our certified digital marketing … Analyze them, learn from them and apply this knowledge to your own marketing plan. Create Your Content Marketing Plan. This marketing plan example provides a solid structure for you to generate your own marketing plan template. A good starting point for your content strategy plan is to set out a content marketing mission statement. A content marketing plan doesn’t need to be long, but every slide included in your presentation plays an important role. This is a brief statement that makes it easier to focus on what’s important – and what’s not – in creating your content so your content marketing strategy stays on track. And they share their best content via a regular email marketing strategy.. Also, use the many resources on MoreBusiness.com to build your business:. Buffer now has four blogs, including the Transparency blog and Open blog, where they have shared business ups and downs over the years. Content marketing is all about putting the right information in the right place at the right time, and if you don’t know who your audience is, then you won’t be able to do any of this. This presentation is an excellent tool for b2b or b2c companies looking to impact thru content. To get your creative juices flowing, we’ve compiled a list of 5 inspiring marketing plans. 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