Our team at Foundation is committed to keeping this post updated throughout 2020 and beyond as we capture, conduct and find new research surrounding B2B marketing as a whole. Of the average 13 pieces of content buyers reported consuming, an average of 8 came directly from the vendor, with the remaining 5 being from third-party sources. It might be because marketers have the idea for a great content strategy, but not the budget to support it. It’s the second-most popular thing that if solved, would have a major impact on their content performance: Some 49% of companies outsource their content marketing because they donât have the time, expertise or resources to manage their strategy in-house. It starts with awareness, and progresses right through to landing on the purchase list. If you are like most B2B marketers, you know content marketing is a must-do initiative in todayâs digital marketplace. Critical B2B Content Marketing Statistics for 2020 Get Started with a Strong Content Strategy. Get access to B2B Forum Online 2021 + a year of PRO. Outsourcing content marketing means companies have a wide range of on-demand talent to produce their content. To dissect how the content marketers prevail to contact the new gatherings of people, where they are contributing their endeavours to do it, and what are they worried about the most a report has been made by CMI. 30 B2B Content Marketing Statistics Everyone Needs to Know. Enjoying content marketing stats? Some marketers are on the other ends of the spectrum though: 11% check their content marketing metrics several times per day, and another 11% only check-in once a month. Content marketing has become a critical element of B2B marketing strategies. Now you know what type of content B2B buyers want to read, where they get their news from, and how your competitors measure their content ROI. That could help ease the pressure you’ve got with a small budget. It has the same rehashed, obvious statistics that everyone uses… But not this one. Fewer than half of B2B marketers use those metrics to measure content performance. It seems like companies without an undocumented strategy are pushing poor-quality content. Itâs the second most popular email type that B2B marketers use in their content marketing. Some are good, bad, and some are downright terrifying (like the majority of content marketings not having a strategy.). Content geared for these people can increase retention, and encourage them to become an advocate for your brand. So, let’s take a look at exactly what B2B buyers want (and behave) when they’re consuming content. By continuing, we'll assume you agree with them. The top 3 organic (free) content distribution channels B2B marketers use are social media (91%), their organization’s website/blog (89%), and email (87%). Top B2B Content Marketing Statistics for Your 2020 Content Strategy [Infographic] by Vahe Habeshian March 3, 2020. save. B2B Content Marketing Statistics. Good news! Visiting a website directly was the most common way to consume it (about 8 pieces of content per month this way.). So, why is the content we’re producing so poor, even by our own terms? Only 42% of B2B content marketers are actually spoke to customers to understand their needs when it came to content. It’s the top investment priority to meet data-driven marketing and advertising goals. It’s a great solution for generating expert-quality work without the costs of hiring an employee or team–like pensions, benefits, or health insurance. Reach him via vahe@marketingprofs.com. Here are eight B2B content marketing statistics from that report worth knowing. This site uses cookies. We already know that most marketers aren’t using their data to make content-related decisions. Filed Under: B2B Content Marketing Blog, Content Marketing Tagged With: b2b. 02-06-2020. So here is the list updated according to the 2014 report. Our goal is to present ideas, thoughts and opinions related to B2B online marketing, with an emphasis in search, social media, and content marketing. If you’ve not already started making a dent in your content marketing strategy, it’s now or never. They don’t have a plan of action, so it makes sense why they’d vote their own content quality as poor. B2B content marketers report 56% increase in the usage of infographics, photos, charts and other image over the last four years. It’s no surprise, really. Content Marketing Institute and MarketingProfs recently released their B2B Content Marketing Benchmarks, Budgets, and Trends: Insights for 2021 research. A lack of budget is the thing holding most CMOs back from creating effective content. So, I organized them into a few different categories. Similarly, the report also found that bloggers who invest more time into their content get better results: Creating a new piece of content from scratch can be a time-consuming process. Copied to clipboard! Moreover, fully 84% of B2B marketers use paid distribution channels for content marketing purposes; among that group, 72% use paid social media/promoted posts. So, why is the content weâre producing so poor, even by our own terms? Perhaps you even write the headline before the content, and stick with the original structure–even if the piece has taken a different direction than you anticipated. That’s a ton of traffic you could drive with an effective content + SEO strategy. 69% of B2B marketers now use a documented content marketing strategy. A solid SEO strategy is probably the best way to drive eyeballs to your content. B2B Content Marketing Statistics. Visual content marketing trends and statistics. (Source: Content Marketing Institute) If you need to know your content marketing ROI statistics, then thereâs really only one way of doing that. More than 50% of the companies outsource their content marketing because it saves them more time to continue doing the job they can excel at. Email campaigns (87%) and educational content (77%) are the top content marketing methods B2B marketers use to nurture their audience. Fully 90% of top-performing B2B content marketers put the audience's informational needs first (as opposed to focusing on salesy copy), according to the most recent B2B content marketing benchmark study from MarketingProfs and Content Marketing Institute. Type “B2B content marketing statistics” into your browser, and I’ll bet you’ll find a bunch of old content originally published in 2015. Click here to jump straight to the infographic. The Databox research found that content beats other tactics like video, social media marketing, and SEO by a mile: You can create all the content in the world, but if nobody is going to see it, there’s not much point in creating it. Databox polled several SEO and content marketing experts to find out their best source for finding new content ideas. (B2B Content Marketing 2020 Report) 19. Databox polled hundreds of B2B marketers and found that online communities are the best source of content promotion. According to Content Marketing Institute‘s 2021 report, just 43% of successful B2B marketers have a documented content marketing strategy. If you are a B2B marketer, the content marketing B2B statistics are a bit different. To help guide your B2B content marketing strategy, letâs take a look a closer look at the 2020 State of B2B Content Consumption and Demand report, published by NetLine Corporation. It’s followed by improving their promotion processes (46%) and focusing on the quality vs. quantity struggle (46%): There are some hidden gems in this statistic compilation. But surprisingly, just 33% of content marketers always use data to make decisions: Of those that do use data, the most popular metric B2B marketers use to track content performance is email engagement (in terms of opens, clicks, and downloads.). Unfortunately, just 11% of content was created for existing customers. That’s closely followed by budget issues, struggling to find partners who understand the audience, and a lack of clear ROI: Speaking of outsourcing, the same Content Marketing Institute report found that out of all the content-related tasks a business could outsource, the vast majority (84%) is related to creation. Ongoing 2020 B2B Marketing Statistics Update. Emily Byford analyzed SaaS blogs, and found each domain in the top 10% receive mores more than 104,000 organic visits each month. The majority (40%) of B2B marketers monitor the success of their content every week, with over 25% reporting they check their metrics daily. B2B Statistics on Content Marketing. (Check the “date published” timestamp to see when I published this new version.). It’s shortly followed by social media publishing tools and email marketing software. There’s workflows you need to run through each time, starting with research and ending with promotion. The most popular? B2B marketing statistics show that marketers tend to overwhelm leads with product information, and sometimes, they are unable to provide buyers with the kind of data they need to make an informed purchasing decision. At present, the idea of B2B content marketing has turned into a typical practice where marketers have balanced with it. Surprisingly, 21% of B2B marketers are working without a strategy altogether. Wondering how to drive more traffic to your blog? Content marketing has become a critical element of B2B marketing strategies. Not to mention leads. The most important thing? A well planned content marketing strategy—incorporating whitepapers, blogs, social posts, infographics, videos, etc.—is critical for reaching and leaving an impact on your target audience. 69% of the most successful content marketers use a documented strategy. (CMI & MarketingProfs) Content marketing ROI statistics. Here are eight b2b content marketing statistics from that report worth knowing. The eleventh annual report is packed with findings collected from B2B marketers representing a full ⦠Eight Emerging Design Trends for 2021 [Infographic], A Podcast Within a Podcast Within a Podcast: Inception Marketing With Lindsay Tjepkema on Marketing Smarts [Podcast], B2B Content Marketing Report: Benchmarks, Budgets, Trends, and COVID-19 Response, Effective Content Types for Each Stage of the Buyer's Journey [Infographic]. It’s not easy to find writers or strategists who know your specific industry inside out. abasis to help improve yours. Long gone are the days of writing a blog post and watching the comments pour in. That’s great if you creating thought leadership content. Given that rise in the value of content, it’s no surprise that content marketing is the discipline that B2B marketers plan to devote most of their time and budget to in 2020,. The competition will be fiercer than ever. Content Marketing Institute. During a July 2020 survey conducted among North American marketers, it was found that 42 percent of the respondents said that they used in-person events in their content marketing campaigns. If done correctly. Surprisingly, marketing qualified lead-related metrics are least popular. Research by MarketingCharts shows that video is the most popular content format for thought leadership-based content. Forum online 2021 + a year of PRO companies have a strategy.... 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