Quid is a great example of this theory, improving their user experience with a minimalistic approach (a rare choice in B2B web design) to reduce load time and increase readability. CES Tech Talk Podcast Distills Key Takeaways. It’s yet another example showing that so-called “boring sectors” can still wow their audience. But there is a world of content opportunities waiting for B2B pharma organisations based on the inbound methodology. Here are a few examples of businesses that have used ecommerce to their advantage. Here’s another B2B brand that provides content marketing consulting, along with social media strategy, digital marketing, and customer experience strategy. There is no formula for a perfect landing page. Content marketing is a broad term. 4. Because the human brain processes visuals 60,000 times faster than text, it is far simpler for people to remember visual information than the same information in written form. 2. The campaign achieved 220% of its lead generation target and delivered an initial ROI of 25:1. There is a persistent thought that B2B marketing is vastly different from B2C marketing. They aren’t the same. Written content is useful, but today, visual materials are outperforming written content for B2B marketing, and they will continue to be one of the most frequently used B2B content marketing strategies. B2B Marketers’ Opinions About Content Marketing 80% 9% 11% 74% 12% 14% 62% 18% 20% 20% 20% 21% … Again, this popup has a strong visual component with the image on the left-hand side standing out. B2C and healthcare content examples. This eighth article is going to look specifically at B2B content personalization and showcase some great examples. In this post, we’ll share some inspiring B2B content marketing examples, why they’ve done well, and how you can replicate their success. It gave their investors an experience that was extremely interactive and used compelling storytelling techniques to keep them engrossed. Notice that although they don’t all follow the template exactly, each mission names the audience and the benefits they receive when they consume the content. One of the best B2B content marketing examples is from Simply Business, a UK insurance firm that’s known for producing a series of useful tips and guides. It’s fair to say the results were impressive. One such brand is Flexfire LEDs, which receives 80% of its revenue from B2B sales, but also sells direct to consumers. For example, if you focused on blog content, you’d need to define what keywords you will target, decide who will write the content, and a bunch more besides. Learning from top B2B content marketing examples such as those presented here from Dropbox Business, Adobe, Bosch Professional, SaxoPrint, and SAP Leonardo can help inspire your own campaigns to reach new heights. Of course, B2B content does tend to be a little more serious than B2C content, but that’s actually an opportunity. 1. Meanwhile, 74 percent of companies indicate content marketing is increasing their marketing teams’ lead quality and quantity.But what about content marketing examples of companies doing it right? In this article, we are revealing some of the best examples of B2B eCommerce sites, what they are doing right, and how you can create a successful one of your own with X-Cart. With the advantages and disadvantages of B2B businesses out of the way, let’s look at a few examples of B2B companies to get a better understanding. B2B Companies Examples. For me, that was the first thing my eyes were attracted to. Flexfire LEDs. Alright. Here are some of the best B2B content marketing examples to give you some guidance and inspiration. When it comes to content marketing for B2B, there are many different types of content you should consider for your content arsenal. By these numbers, it’s clear that it’s easier to get subscribers to engage if you’re a B2B … One way to have an idea of how they differ is to take a closer looks at B2B content marketing examples. However, GE provides one of the best content marketing examples for B2B brands. Rather than highlighting their consumer products (like washers and vacuum cleaners), the company decided to use social media influencers to highlight their other business – like jet engines and wind turbines. Baremetrics. When it comes to content marketing, campaigns built 5 B2B Email Examples to Inspire Your Own Email Marketing A 2018 study by The Data & Marketing Association found that B2Bs receive 52 percent more clicks than B2Cs (3.2 percent vs 2.1 percent). B2B Content Marketing – Adding value: content is what your prospects are actually searching for. The goal is simple: use content marketing to drive more traffic, acquire leads, and generate sales for your business. That is an epic b2b content marketing example. Examples of B2B companies There are B2B companies in every industry, from manufacturing to retail. B2B Usability & User Testing – Learn how site visitors interact with your site. Note: Does your B2B marketing campaign need a tool to help you identify new leads and learn more about them? It’s very comprehensive. Backed by solid research, each of these campaigns show elements that — when deftly incorporated into your content marketing efforts — will give you the upper hand. Now that we’re clear on what B2B content marketing is and why it’s harder to do than ever before, let’s take a look at some proven ways to crack this nut. These examples offer inspiration for B2B marketers. Simply put, B2B marketing targets other businesses and B2C focuses on individuals. To present their annual report to their investors, they decided to use Augmented Reality. For example, below is a screenshot of a blog post on the Baremetrics blog. One of the best B2B content marketing examples that showcases this strategy is Hexagon, an industrial IT solutions company. B2B Social Media Marketing – Multiply your ROI in social media marketing with our tactics. Let's talk about business-to-business content personalization. Wherever business is done, you can be sure a host of B2B … About 89% of the B2B marketers employ content marketing according to the Content Marketing Institute. As you read through these expert tips, keep in mind that you should never abandon a strategy that’s already working. By taking a good look at the 17 examples and tools we provide here, you’ll gain a clearer picture of what you need to do to stay relevant, be competitive, and find success when it comes to B2B online sales. , 72 % of its lead generation target and delivered an initial ROI of 25:1 but there a... Of ungated content are b2b content examples, infographics, videos, and sales be your client customer! 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