The Tax Time center, for example, is angled to fit the needs of both customer groups, providing tips for those just starting out, and guides for breaking through new stages of development. There’s the issue of tone, for example. The following tips will help B2B marketers brainstorm new content ideas that appeal to the brand’s target market. Manufacturing in 2015: Best Insights, Tips and Innovations Your blog is an excellent resource for B2B social media content ideas. To connect with prospects before they know who you are, you need to share practical and useful “how to” topics related to your subject matter expertise. When executed correctly, it can give publishers a huge boost in discoverability, variety, and quality, especially when making use of a highly popular platform like Medium. Quick! Want to capture glorious shots like this with a DSLR camera? And as the human attention span dwindles, that makes it even more important to create content that engages and maintains your audience’s attention. Zendesk might be an expert in the solutions provided by its product, but behind that product is a chorus of highly skilled experts -- the people who build and engineer the software. Even the best B2B content producers have days when they just can’t get it done. Sell or offer an eBook. The Best of B2B Marketing Content: 10 Examples, visual content can help boost a viewer’s retention. Common forms of content marketing in B2B include blogging, podcasting, email newsletters and infographics. Hopefully, these content ideas will give you a great head start for planning and researching your content. It can quickly become unfocused. With creative, effective content marketing ideas, you can elevate your B2B eCommerce sites to be an industry leader with a loyal following and customers in as little as a few months. With that in mind, the company recently "augmented" a presentation to its investors in a creative way. Like Kickstartershows us here, a compelling narrative can work wonders for your brand. Like everything else, audiences (and people) evolve, so it’s okay to go back to the drawing board in instances like these for a refresh. Use Your Blog. 8 Helpful Content Ideas for B2B Product Marketing. If well-executed, this kind of effort has everything to optimize the customer’s journey and facilitate its conversion. As my colleague, Sam Mallikarjunan, writes in “Why Medium Works,” it can take up to six months of consistent publishing on your company’s blog before it gains significant traction. No marketing, including content, is uninteresting if you look at it certain ways. Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018. Keep your audience in … B2B Lead Generation Ideas. Now that you know what you want to achieve, who you want to target and where the gaps in your content are, you can start to brainstorm content ideas for your B2B content marketing strategy. Verena Vogt . 2. This will probably work best if it’s a list post, but it doesn’t have to be. Posted by Alex Sobal. Below, you'll find a few of our favorites, all with their own B2B marketing strategies that you can take with you. If you’ve ever wondered how to leverage the wealth of knowledge outside of your organization -- and inside your professional network -- here’s a great example. So, while it’s great to think outside of the box, use clever subject lines, or even write every email with an overarching humorous tone -- keep it relevant and include the information that the people reading it signed up to receive in the first place. Sit down with marketing and sales and try to come up with ideas related to the pain points of your personas. How? 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